Mr. Payne is a senior marketing executive with a proven passion and creativity for finding new ways to market products and develop new channels of business. He is a seasoned business professional who combines over 25 years of experience in marketing and sales to create successful and cohesive go-to market strategies.
His marketing career reaches across a wide array of different business entities – from venture capital funded companies, to the Fortune 500, to privately held middle market companies. As a member of many senior management teams, he has lead the development and execution of marketing plans and tactics which aggressively resulted in the restructure of the business with a focus on developing new business. These high impact action plans maximize ROI by targeting vertical market segments which utilize a company’s core competencies and focus their strengths into executable tactics.
Mr. Payne offers clients a fresh perspective on their business and provides new vision by offering unique marketing ideas and concepts which blend into the client’s existing business environment. By researching industry trends through analysis of available data and the voice of the client’s customer, he provides functional, highly-effective marketing plans and tactics.
As a strategic marketer with an entrepreneurial spirit, he finds new ways to rethink markets and energize products for increased market share and profits. From his branding insights, strategic message mapping and precision tactics, he will find ways to retool client businesses for marketing success.
These integrated plans are road maps which are driven with actionable strategies that equate into improved sales and profits. This is a major catalyst to achieving the turnaround goals and objectives of the business.
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