Gina is a collaborative marketing leader with 25+ years of experience across high growth, B2B professional services and technology companies. She has a comprehensive background in digital marketing and communications that spans across in-house leadership roles, advertising/PR agencies, and as an independent marketing consultant. She has proven experience in building integrated, data-driven marketing and communications strategies, driving lead generation, establishing brand leadership, developing content and identifying creative execution approaches. Gina has been actively involved in leading critical operational initiatives including strategic planning, geographic expansion, cross-selling, as well as consultant and account life cycle processes.