Home News & Insights 13-Week Cash Flow Forecasting: An Essential Tool for Owners and Lenders 
April 1, 2025
13-Week Cash Flow Forecasting: An Essential Tool for Owners and Lenders 
By Mac Rowland , Jim Keane

Navigating the financial intricacies of today’s business environment demands reliable tools that provide clarity and foresight. The 13-week cash flow forecast is one such tool, proving indispensable information for business owners and lenders alike. In coordination with the TMA Midwest Chapter, Jim Keane and Mac Roland from Harney Partners, recently participated in a webinar on March 6, 2025 in which they shared insights to best leverage a 13-Week Cash Flow for forecasting. 

Watch webinar

The Importance of 13-Week Cash Flow Forecasting A 13-week cash flow forecast is essentially the pulse of a business’s financial health, offering a snapshot of cash inflows and outflows over a quarterly period. This tool is invaluable not only for internal management purposes but also for maintaining transparency with lenders and other stakeholders.

Here’s why it’s essential: 

  1. Weekly Insights: It provides a weekly breakdown of financial activities, critical for managing immediate needs such as payroll and payments to suppliers. 
  1. Prompt Variance Feedback: The tool facilitates quick feedback on discrepancies between projected and actual figures, allowing businesses to adjust promptly. 
  1. Cross-Departmental Engagement: Effective cash flow forecasting involves various departments, making it a comprehensive tool that incorporates input from finance, sales, operations, and more. 

Setting Up a Successful 13-Week Cash Flow Forecast: During the webinar, Jim and Mac outlined the steps necessary for establishing a robust cash flow forecast: 

  • Accurate Sales Forecasting: Everything starts with an accurate forecast of sales, which sets the foundation for the cash flow forecast. 
  • Thorough Collections and Disbursements: Carefully planning how to collect receivables and schedule payments is critical for ensuring the forecast’s reliability. 
  • Consistent Variance Analysis: Regular comparisons of forecasted to actual figures are vital for continually refining the accuracy of the forecast. 

Key Takeaways: The webinar underscored the transformative potential of integrating the 13-week cash flow forecast into routine business practices. By embracing this tool, companies can manage their financial operations more effectively and strategically plan for future growth and stability. 

Watch webinar

 

 

Mac-Rowland
Mac Rowland
Managing Director

With a 20-year track record of success in managing and improving manufacturing organizations, Mac is skilled in leading companies through the challenges of difficult economic conditions, management and ownership changes, and shifts in the marketplace. His practical experience with the realities of distressed manufacturing operations differentiates his talents and brings a unique level of capacity and enthusiasm for turnaround consulting.

Jim Keane
Jim Keane
Chief Operating Officer

Throughout his career as a corporate attorney, business executive, and turnaround professional, Jim has amassed critical expertise that he lends to support Harney clients. He has served for more than 20 years as a leader and advisor for both large public companies and smaller companies in a variety of industries, including powdered metal manufacturing, printing, electronic parts, consumer products, financial services, consumer credit, retail apparel and hardlines, and social services.